On October 7, 2023, the game is in second beta phase with its price being decreased to 49 Robux with Jellyfish Fields being released. On September 9, 2023, the game was released in beta for 99 Robux and will soon be launching in the end of 2023.
Around this time many more leaks would show up on leak accounts, showing several early character models. A first look image would be released by the RLBXNews Twitter on March 2, 2023. The names for the games are SpongeBob Simulator and TMNT: Battle Tycoon. In February 2023, it was announced that Gamefam Studios partnered with Paramount Global and Nickelodeon and is bringing SpongeBob SquarePants and Teenage Mutant Ninja Turtles to Roblox. Many people were upset and angry at Paramount for their actions as there was a Gamefam drama due to the Sonic Speed Simulator revamp and Gamefam developing SpongeBob Simulator but however, during the drama SpongeBob Simulator started development.
